TGI survey analysis wave 2\/2024 <\/p>\n\n
The latest TGI (Target Group Index) survey data from Round II\/24, along with trends from previous rounds, paint a clear picture of a fundamental change in audio consumption habits in Israel. While traditional radio is still relevant, there is a dramatic increase in digital audio consumption, with an emphasis on podcasts and streaming services, with Spotify emerging as the market leader. This trend is supported by the extremely high penetration of smartphones and internet connections among the Israeli population.<\/p>\n\n
The digital transition: audio accessible anytime, anywhere<\/strong><\/p>\n\n Listening to audio content over the internet, including live streaming, on-demand, and podcasts, has become an integral part of the daily lives of many Israelis. In Round II\/20, the rate of listening to online content reached a record 57.1%<\/strong> among the general population. In Round II\/20, this figure stood at 49.7%<\/strong> , indicating that almost half of the population continues to consume digital audio content. The numbers are high and indicate widespread adoption of digital platforms.<\/p>\n\n Podcasts: An Expanding World of Content<\/strong><\/p>\n\n The podcasting sector in Israel has experienced significant growth in recent years, becoming a preferred content channel for a growing audience. In Round II\/24, 34.5%<\/strong> of the population listened to podcasts at least once a week. Compared to the rate of listening to podcasts, which stood at 24.6%<\/strong> in Round II\/20 at least once a week. Over a third of the adult population consumes podcasts regularly, indicating their establishment as an integral part of the media consumption landscape.<\/p>\n\n Music streaming: Spotify leads, Apple Music follows<\/strong><\/p>\n\n Music streaming services continue to be particularly popular in Israel, allowing instant access to a vast database of songs, artists, and podcasts. Listening to music via digital platforms (at least once a week) stands at 60.8%<\/strong> in Round II\/24, compared to 55.7% in Round II\/21.<\/p>\n\n Spotify<\/strong> stands out as the market leader in streaming, displaying a consistent and impressive growth trend: <\/p>\n\n \u2022 In Round II\/24, Spotify’s usage rate stabilized at 36.5%<\/strong> , illustrating the platform’s dominant position and long-term growth in Israel. It should be noted that Round I\/22 data for music apps was not available due to a data collection error. <\/p>\n\n Apple Music<\/strong> , the second major player in the market, also saw an increase in usage, although at a significantly lower rate than Spotify. From 6.3%<\/strong> in Round II\/20, the utilization rate increased to 7.5%<\/strong> in Round II\/24.<\/p>\n\n The broader context: traditional radio vs. digital<\/strong><\/p>\n\n It is important to note that alongside digital growth, traditional analog radio still holds significant listening shares, but analysis of the data over time indicates stagnation and even a downward trend from previous peaks<\/strong> . In the last round (II\/24), the daily radio listening rate is 57.5%<\/strong> . This figure represents a significant decrease<\/strong> compared to the figure of 66.0%<\/strong> recorded in Round II\/21. As for the average listening minutes on weekdays<\/strong> , they stood at 59.2 minutes<\/strong> in Round II\/24, a decrease from a peak of 81.1 minutes<\/strong> recorded in Round I\/21. This data illustrates that the audio market in Israel is hybrid, with different platforms playing complementary roles in consumers’ lives.<\/p>\n\n In conclusion<\/strong><\/p>\n\n TGI data makes it clear that the audio market in Israel is undergoing rapid digital transformation. Listening to content online, podcasts, and streaming services like Spotify continue to grow stronger and form a central pillar of media consumption. While traditional radio is stagnating and declining in listening rates and minutes, the clear trend is the strengthening of digital formats that offer flexibility, variety, and personalization, while reflecting the broader changes in the consumption habits of the Israeli public.<\/p>\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" The growth of digital audio, podcasts, and streaming music. TGI data analysis <\/p>\n","protected":false},"author":4,"featured_media":5409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jf_save_progress":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-6216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n