Why Spotify?
In recent years, listening to streaming audio has become central to all of our lives. Spotify offers the entire catalog of music and podcasts on every device and every platform, a huge amount of content, all verified by the labels, and personalization capabilities that enable discovery and customization by algorithms and AI systems that leverage and adapt the relevant content to each user according to their preferences.
Spotify recently released its Q1 2021 results and reports approximately 356 million users (24% growth in the quarter Y/y) in 178 territories worldwide. Of these users, 158 million are in the premium model and the rest in the free model that includes advertising. In Israel, listening to Spotify also continues to soar with an average daily listening time of 145 minutes, with most users in the free model that includes advertising, which ADIO markets to advertisers and leading brands.
Spotify advertising
Spotify offers brands and advertisers an advertising experience across all formats and platforms. The advertising is measurable and targeted, and is served to users during full exposure (100% SOV) and drives action to the next screen.
Unlike traditional radio advertising, which relies primarily on advertising while driving, Spotify advertising meets consumers wherever they are: while driving, at the gym and during sports activities, on the road and at work, in leisure activities, and in fact in any situation they are in , allowing brands to reach the target audience through full targeting features.
How to advertise on Spotify
Spotify advertising is tailored to consumption and listening habits. Audio ads will be served while listening when the screen is off, while video ads and banners will be served while watching and using the app. In addition, Spotify allows advertisers to drive action to the next screen as the music continues to play in the background (landing page, app download, transition to the advertiser’s website) and adds a synchronized clickable banner to the advertising tool.
Spotify allows every advertiser to use targeting capabilities and address the relevant target audience in the campaign. Targeting capabilities include targeted targeting by: ages, gender, geography, device types, unique times, situations, connectivity, genres, and more – targeting tools that improve campaign performance and effectiveness.
And in conclusion, advertising on Spotify is served to the right audience, with the right message and at the right time.
Spotify advertising tools
Spotify offers advertisers in Israel a variety of quality advertising tools:
Audio Everywhere
Audio broadcasts up to 30” on all devices and all platforms to a huge audience listening on the platform. The broadcasts are served In Stream during guaranteed listening – 100% full exposure (SOV) and also include a call-to-action banner. Product page
Video Takeover
The 30” video ads are served while the user is active in front of the screen: mobile, desktop, and tablet. They ensure that the brand achieves 100% True CPV (exposure is counted after full exposure to the ad) and include a banner/link to drive action. Product page
Sponsor Session
Premium Video Sponsorship that provides 30 minutes of uninterrupted viewing time after the video ad is finished. The ad is served at the start of the app in a full ad exposure model with 100% CPV and a banner/call-to-action link, and also provides a certain value to the user. Product page
Overlay
A premium transition that is presented upon returning to the app screen is presented at a certain exposure time when the app screen is active, thus ensuring full exposure and a drive to action on the next screen. Product page
Leaderboard
A common banner that is served on all pages of the platform on desktop and drives action to the next screen. Product page
In addition to these advertising tools, Spotify allows brands to build advanced and unique advertising campaigns, build a musical identity for the brand (Branded Playlists), premium sponsorships (Discover weekly), distribute subscriptions through API activity, and more…
For the Spotify advertising page and Media kit, click here.
We invite you to build your next Spotify campaign with us – Contact Us