Podcast listeners are at an especially high level of attention and in a unique mindset that is not found in any other media. The combination of a personal story with the authentic voice of the podcast host creates a reliable connection, is burned into the mind and generates high engagement.
Audiother from ADIO offers advertisers and brands to integrate as an integral part of the content through Host-Read sponsorships and unique content corners, in which the host reads the message in his voice and style. The model includes advertising in relevant podcasts in accordance with the advertiser’s marketing brief, which allows the brand to naturally integrate into the conversation, increase trust among listeners and establish a leading position in the market among target audiences.