Live streaming Spotify data updates

The Corona crisis is affecting media consumption and boosting listening to streaming music and podcasts. In fact, the crisis is strengthening the use of Spotify and digital audio listening in Israel, and this is an opportunity to reach your target audiences who listen at any moment of the day.

Spotify data for the 3rd quarter of 2020 shows growth in all parameters, a total of 320M users, 144M of whom are paying subscribers, 176M in the free model.

Spotify Israel
Total active users: 1,471,055
Advertising model users: 1,033,709
Average daily listening time: 145 minutes
source: Global Web Index, [ISRAEL], Q4 2019-Q3 2020.

Advertising capabilities:

1. Advertising in any format: audio, video, banners
2. A banner to drive action and move to the next screen
3. Full targeting capabilities for target audiences
4. Full-disclosure advertising while listening

Desired targets:

1. Ages, gender
2. Automotive – Spotify users in vehicles
3. Integrated audio package with Spotify and the digital radio network

Digital radio network upgrade

A digital radio network campaign is served across a huge variety of endpoints and while listening to radio stations, on-demand recorded programs, music channels from around the world, broadcast interfaces, and even… podcasts!
The advertising system detects listening and delivers measurable and targeted audio ads with full exposure.

Advertising capabilities:

1. Freeroll at the beginning of listening and In Stream during it
2. Advertising in audio ad format up to 30 seconds
3. Geo-targeting capabilities, devices and times
4. Full-disclosure advertising while listening

Listen to an example

Podcasts

Podcast listening continues to soar, with 23% of the population listening to podcasts in Israel according to TGI data. Podcast advertising allows brands to connect with loyal and educated communities that listen based on their interests.

Advertising capabilities:

1. Sponsorships and content corners offered on the leading podcasts in Israel
2. Producing a branded episode as a marketing special on an existing podcast
3. Production of a fully produced and promoted marketing podcast

Examples of recently produced marketing podcasts:

1. Abelma – Harel Insurance and Finance
2. What is important – the rule of penance
3. Imla Abala – Super Pharm