Spotify Branded Playlist

Music is a universal language and accompanies consumers at every moment, providing brands with a continuous presence throughout the year. Brands create unique playlists around consumer experiences – for example, Nespresso around “coffee moments”, Yellow for travel such as “on the way to the beach” or “on the way to a date”, and Domino’s with “until the pizza arrives”.

Playlists are also a digital marketing tool: integration on social networks, audience participation in building the content, and use of QR codes to create engagement, alongside targeted promotion on Spotify and Marketplace to increase exposure and emotional connection with the audience.