Promoting Podcast Listening

Promoting podcast listening

Targeted advertising campaign to launch and promote the podcast

Launching a new podcast or expanding your audience requires more than quality content – it needs targeted exposure that brings results.

  • Targeted exposure – targeted campaigns on Spotify and the leading podcasts in Israel and around the world ensure that the message reaches exactly those who actually listen to the podcasts.

  • Use of strong platforms – from distribution on major local platforms (Kan, Ynet, Globes, 103FM, Israel Hayom, and more) to international advertising on Acast, SiriusXM, BBC, and others.

  • Content Promotion – Host Read sponsorships in the host’s voice to promote the podcast, giving the podcast credibility and a personal recommendation that touches listeners, especially at its launch.

  • Targeting relevant audiences – campaigns that appeal to actual podcast listeners by subject area or segment, and generate real demand for listening . This way, the investment translates into quality listening and real growth of the listenership.

  • The result : creating real demand for listening, building a loyal audience, and turning the podcast into a significant content asset for the brand.

*Suitable for entities interested in expanding the audience of listeners to an existing podcast, while targeting relevant audiences and creating real demand for listening.

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Additional services

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Producing multimedia content for digital promotion on social networks and other media needs

Podcast Merchandising Services

Commercialization and media management services for podcasts, implementation of dynamic advertising systems and selling podcast sponsorships

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Independent podcast production and studio services at Audiother