DON’T STAND SO CLOSE TO ME
The Police song jumped 135%!
We are in a challenging time where the COVID-19 pandemic is greatly affecting the reality of all of us, and as people around the world are in a situation of social distancing, you can see on Spotify that listening is changing in a variety of ways.
During this period, fewer people listen in their cars during their daily commutes, while there is a surge in listening while working from home, with more people listening via desktops, televisions, smart speakers, and game consoles. During this period, there has also been an increase in listening to playlists from the worlds of cooking, exercise, and housework, and it also shows that people are focusing primarily on family and household tasks, along with listening to podcasts for self-improvement, such as health, meditation, and the like.
And when something happens in the world, you can see the impact on Spotify, for example, between March 19-25, when much of the world was asked to stay home, there was a 135% jump in listening to the song ” DON’T STAND SO CLOSE TO ME ” by the Police as a kind of important reminder to keep a distance of 2 meters from anyone outside our household.
Other Spotify trends during Covid-19:
Increased interest in news podcasts:
Knowledge is power – and Spotify listeners are definitely looking for knowledge. Spotify is seeing an increase in listening to news podcasts, so it launched the COVID-19 hub , which included a selection of relevant content. In addition, listeners checked out podcasts such as: Coronavirus: Fact vs. Fiction (CNN), Coronavirus Global Update (BBC), Don’t Touch Your Face (Foreign Policy). And also the Science Vs podcast from Gimlet, which produced several episodes on the topic of the Covid-19 outbreak.
Parents play music and podcasts for their children:
Right now, parents around the world are facing a new challenge: keeping their children safe and entertained while trying to work from home. As a result, we are seeing an increase in the listening of children’s and family content, especially music.
Listeners in a CHILL mood :
During this period, it was found that the songs that Spotify users are adding to their playlists are more “chill” – that is, more acoustic, less dance and with a lower tempo than songs added in the past. In addition, the music tends to be more instrumental, including more instruments and less vocals. Clicking here Chill shelf will take you to a huge selection of playlists in the chill style.
Collaborative playlists bring people together:
It was also found that there is an increase in collaborative playlists during this period. Collaborative playlists allow people to connect through shared music and have a shared virtual activity together: work friends, the entire extended family, and more. Click here for an explanation video on creating a collaborative playlist . In addition, Spotify users are sharing more content on their social networks than usual, so they can let their friends and followers know what they are listening to. In this link you can learn how to share songs on Instagram .
A surge in listening to performances by leading artists:
During this time when all shows have been postponed, many international artists are putting on virtual shows online. Listeners are then turning to Spotify to hear them. Among the artists seeing a surge in listening are: James Blake, Indigo Girls , Ben Gibbard , Chloe x Halle , Code Orange , Jewel .
Podcasts and playlists help people stay fit and healthy:
Listeners are taking time for themselves and investing more in their health. During this period, it seems that many people are listening to podcasts in the health, fitness and lifestyle categories. Also when looking at playlists, it seems that users are creating and following more workout playlists than they were a month ago, playlists that include music for running, yoga, nature sounds and meditation.
More than 80% of music streaming revenue came from paid subscriptions, with the rest coming from advertising and brand partnerships. Therefore, increasing paid subscriptions is of primary importance to music streaming platforms.
Link to the article and other threads on the subject:
And, we at ADIO have produced a playlist especially suitable for the period: Power Songs
Enjoy listening!