Use Case: Branded Playlist
Celebrating life with Spring
Yafora Tabori’s Spring brand chose to connect with music through a series of branded playlists under the concept of “Celebrating Life” and combined with an audio campaign on Spotify.
The playlist series allows advertisers to connect with their consumer audience 365 days a year and is a marketing tool for increasing engagement and conversation around the brand and its marketing values, also on social media and other platforms.
Spring’s playlists incorporated particularly festive situations and experiences in life itself to enhance activity, for example: “Celebrating finding parking,” “Celebrating the end of the test,” “Celebrating that the kids are asleep,” and more, combined with a targeted audio campaign on Spotify that includes a synchronized banner and a call to action for immediate listening.