In a time of social distancing, staying at home is becoming much more central to our lives. Many people around the world still spend most of their time at home, listening to the content they love at different times throughout the day.
In order to provide brands with a tool to maximize their audio advertising capabilities, Spotify analyzed data from a variety of at-home streaming situations related to the COVID-19 pandemic. So whether it’s listening to a playlist while working from home, playing sports and gaming in the living room, or catching up on a podcast while cooking dinner…
Spotify has examined all the moments in the home and provides brands with another tool to reach the right audience at the right time and exactly where they listen to audio broadcasts.
Focus flow, Brain food playlist : What’s playing , etc.
Listening in the kitchen
Kitchen Hang
Insite: About 59% of Spotify users spend more time cooking.
feel good dinner, Kitchen Swagger : What’s playing , etc.
Pro-tip: Indulge your listeners with short tips and recipes while cooking, take advantage of audio broadcasts on connected devices in the kitchen.
Listening to sports
Sweat Session
Insite: About 73% of Spotify users have increased their listening time to running playlists.
38% of Spotify users increased their listening time to their yoga playlists.
During the Corona routine, there was a 30% jump in the creation of personal workout playlists – people are making playlists for their physical activity.
Workout Hits, Beast Mode : What’s playing , etc.
Pro-tip: Reach your target audience with short audio ads delivered during training, advising them not to forget to take a 30-second break during training.
And speaking of Workout, here is a special area that Spotify has established in the field of physical activity: SoundTrackyourworkout – in fact, it allows everyone to create a personal playlist tailored to their sports activity, according to the type of physical activity, the time of the workout, a combination of music and podcasts, etc.
Come in, you won’t be disappointed!
Listening in gaming
Game On
Insite: About 41% of Spotify users have increased their consumption of video game playlists while connected to consoles and listening on Spotify.
Hip hop Controller, Power Gaming : What’s playing, etc.
Pro-tip: Connect with a leading gaming influencer to create a short and effective audio ad that will keep gamers focused while they’re connected to their consoles.
For anyone interested, Spotify has a huge genre of gaming music – visit the page
Listening during family time
Family Ties
Insite: About 69% of Spotify users claim that music brings the family together.
44% of Spotify users increased the time they spent playing board games, puzzles, and other family activities.
Party in the living room, Slow dancing in the living room : What’s playing , etc.
Pro-tip: Catch moms and dads together and deliver positive, uplifting audio messages while they are engaged in family activities.
Listening before sleep
Stream to Sleep
Insite: About 23% of Spotify users increased their listening time to Chill playlists
Dreamy Vibes, Deep Sleep : What’s playing , etc.
Pro-tip: Help Spotify listeners relax before bed with audio broadcasts featuring natural sounds or guided calming meditation.
For anyone interested, Spotify has a perfect genre of music before bed – visit the page
So after the “what”, let’s dive into the “how”:
Spotify, the world’s leading streaming music service with 286 million users in 92 territories, allows brands to connect with their consumers through music.
1. Spotify advertising is served at 100% full view (SOV) time in a premium content environment in any format: audio, video, interstitials, banners, branded playlists, and special API moves.
2. A brand campaign or a sales campaign, whether audio ads served in-stream between songs, video ads and banners – all advertising tools on Spotify are served in short breaks tailored to consumption – and when the screen is off, the audio ads come into play and also create the ability to drive action.
3. You can target according to sociodemographic data such as: ages, gender, times, types of devices and regions in Israel. In addition, you can target in a variety of genres, situations and moods: sports activities, leisure, targeting while driving (for example, audio advertisements served to users while listening to Spotify via the Waze app) and much more.
4. Spotify allows you to implement an impression tracker and a Click URL and drive action to the next screen without harming the listening experience.
In summary, over a million Spotify users in Israel use the model that includes advertising, listening for an average of 145 minutes a day. The advertising tools allow target audiences to be targeted even when the screen is off, allowing brands to reach their target audiences based on their profile and consumption habits, and during full exposure time.
Want to know more about advertising on Spotify? Click