TGI data for the first half of 2020 presents a general picture of a decline and weakening in FM radio listening and a surge in digital listening, Spotify , and podcasts.
While traditional radio stations are rethinking their approach, streaming listening has become mainstream with more and more people connected and advertisers following them with measurable and targeted campaigns that allow them to reach target audiences even when the screen is off and in full view.
It can also be assumed that during the Corona routine, people are traveling less in vehicles and listening to audio content, music, and podcasts on mobile, computers, and connected devices – and those who go digital are never going back…
Special on Sponsor Session
A sponsored session allows a brand to provide a benefit to Spotify listeners: 30 minutes without interruptions!
Using a sponsored session showcases your brand at the beginning of a listening session and enhances the listening experience. The tool is presented at the beginning of a listening session in the Spotify app and provides unique value to those who watch the video ad: 30 minutes without commercials in exchange for watching a brand-sponsored video.
So far, leading Israeli brands are using Sponsored Session as part of their video campaign, including: Discount Bank, GROO, Ok Cupid and others.
A branded session includes 3 screens :
Screen 1 invites users to watch the video ad and enjoy 30 minutes without interruption.
Screen 2: Brand video ad (up to 30 seconds).
Screen 3: Clickable banner to drive action and allows for the implementation of an impression tracker and Click URL, and the option to move to the next screen.
