The research firm eMarketer conducted a global survey in 18 countries regarding podcast listening, from which it formulated a worldwide listening forecast, determining that by 2024, about half a billion people will listen to podcasts. In addition, it publishes a chart of podcast listening in 18 countries around the world for 2021.
The US leads in podcast listening in every category. In 2021, 117.8 million people in the country will listen to a podcast per month, representing 40.0% of all internet users. In second place in terms of penetration is Sweden, where 34.6% of internet users will listen to podcasts this year.
In Israel, Spotify published data on listeners of popular podcasts in 2020 and showed a jump of about 220% compared to 2019 – about half a million listeners of podcasts in Israel. According to the data, podcasts are mainly common among young people up to the age of 45, 54% men, 46% women who listen mainly in the afternoon, evening and night.
Bottom line for decision makers: The podcast as a digital medium is becoming increasingly popular everywhere in the world, including in Israel .
