New audio study shows Spotify engagement is higher than other media
The research company Neuro-Insight and Spotify conducted a unique and large-scale audio study of its kind with over 600 subjects on the cognitive impact of music and podcasts.
The study examines Spotify’s impact and strengths compared to radio, video and social, and provides a comprehensive analysis of the platform’s power in creating a breakthrough for advertisers.
The study leverages Neuro-Insight’s Study State Topography (SST), a technology that measures the speed of neural processing in the scalp to build a second-by-second picture of brain activity.
This technology is unique in that it can focus on our decision-making processes in the brain to help us better understand why we consume and buy content.
The study results show that digital audio has a unique power thanks to its interactivity and personalization for users. Digital audio on Spotify is more powerful and engaging than radio, television and social media And more fascinating insights into the effect of audio on our brains.
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